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Bogardus social distance scale
The Bogardus social distance scale is a psychological testing scale created by Emory S. Bogardus to empirically measure people's willingness to participate in social contacts of varying degrees of closeness with members of diverse social groups, such as racial and ethnic groups.
More at Wikipedia
Guttman scale
Likert scale
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Thurstone scale
Diamond of opposites
Social distance
Personality tests
Social psychology
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