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Frank Bass
Frank M. Bass was an American academic in the field of marketing research, and is considered to be among the founders of marketing science.
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| Official site:
frankmbass.org
Bass diffusion model
Product forecasting
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University of Texas at Dallas faculty
Researchers
American marketing people
Purdue University faculty
Harvard Fellows
University of Illinois at Urbana–Champaign alumni
University of Texas at Austin alumni
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Frank Bass
frankmbass.org
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