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Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008).
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Conceptual blending
Co-creation
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Conceptual metaphor
Social marketing
Metaphor theorists
American marketing people
University of Chicago Booth School of Business alumni
Harvard Business School faculty
Bates College alumni
University of Pittsburgh faculty
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