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American Girl
American Girl is an American line of 18-inch dolls released in 1986 by Pleasant Company.
American Girl is an American line of 18-inch dolls released in 1986 by Pleasant Company.
Barbie
Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959.
Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959.
Barbie Shanghai
Barbie Shanghai is the first Mattel Barbie flagship store in the world.
Barbie Shanghai is the first Mattel Barbie flagship store in the world.
Batman action figures
Batman action figures have been produced since the 1940s.
Batman action figures have been produced since the 1940s.
Big Jim
Big Jim was a popular line of action figure toys produced from 1972 through 1986 by Mattel for the North American and European markets.
Big Jim was a popular line of action figure toys produced from 1972 through 1986 by Mattel for the North American and European markets.
Bluebird Toys
Bluebird Toys plc was a British toy company.
Bluebird Toys plc was a British toy company.
Boglin
Boglins were rubbery hand puppets that resembled small monsters, goblins and aquatic creatures.
Boglins were rubbery hand puppets that resembled small monsters, goblins and aquatic creatures.
Captain Power and the Soldiers of the Future
Captain Power and the Soldiers of the Future is a 1987–88 science fiction/action television series, merging live action with animation based on computer-generated images, that ran for 22 epi...
Captain Power and the Soldiers of the Future is a 1987–88 science fiction/action television series, merging live action with animation based on computer-generated images, that ran for 22 epi...
Captain Simian & the Space Monkeys
Captain Simian & the Space Monkeys is an American animated television series.
Captain Simian & the Space Monkeys is an American animated television series.
Children's Discovery System
The Mattel Children's Discovery System was an early electronic educational toy product released in 1981.
The Mattel Children's Discovery System was an early electronic educational toy product released in 1981.
Computer Warriors
Computer Warriors was a toy line made by Mattel from 1989-1990.
Computer Warriors was a toy line made by Mattel from 1989-1990.
Creepy Crawlers
Creepy Crawlers is the best-known name associated with an activity toy made by Mattel beginning in 1964.
Creepy Crawlers is the best-known name associated with an activity toy made by Mattel beginning in 1964.
DC Superheroes (toys)
DC Superheroes is a collection of action figures originally produced by Mattel in early 2006.
DC Superheroes is a collection of action figures originally produced by Mattel in early 2006.
DC Universe All-Stars
DC Universe All-Stars is a 6-inch action figure toyline to be released by Mattel beginning in 2012.
DC Universe All-Stars is a 6-inch action figure toyline to be released by Mattel beginning in 2012.
DC Universe Classics
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel.
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel.
DC Universe: Justice League Unlimited Fan Collection
DC Universe: Justice League Unlimited Fan Collection is an action figure line based on the highly popular Justice League and Justice League Unlimited animated series.
DC Universe: Justice League Unlimited Fan Collection is an action figure line based on the highly popular Justice League and Justice League Unlimited animated series.
Diva Starz
Diva Starz was a series of fashion dolls created by Mattel Inc. during the Christmas shopping season of 2000.
Diva Starz was a series of fashion dolls created by Mattel Inc. during the Christmas shopping season of 2000.
Elliot Handler
Elliot Handler was the co-founder of Mattel.
Elliot Handler was the co-founder of Mattel.
Ello Creation System
Ello Creation System is a construction toy manufactured by the American toy-company Mattel, Inc. from 2002-2004.
Ello Creation System is a construction toy manufactured by the American toy-company Mattel, Inc. from 2002-2004.
Extreme Dinosaurs
Extreme Dinosaurs is an American animated series from 1997 based on a 1996 toy line from Mattel starring a Tyrannosaurus, a Triceratops, a Stegosaurus, and a Pteranodon that ...
Extreme Dinosaurs is an American animated series from 1997 based on a 1996 toy line from Mattel starring a Tyrannosaurus, a Triceratops, a Stegosaurus, and a Pteranodon that ...
Fisher-Price
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York.
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York.
Food Fighters
Food Fighters was an action figure collection released by Mattel in 1988 and '89.
Food Fighters was an action figure collection released by Mattel in 1988 and '89.
Furryville
Furryville is a line of tiny little stuffed animals, ranging from cats and dogs to hippos and elephants to skunks and beavers.
Furryville is a line of tiny little stuffed animals, ranging from cats and dogs to hippos and elephants to skunks and beavers.
GeoTrax Rail and Road Systems
GeoTrax Rail and Road Systems are sets of interchangeable railroad tracks, roads and buildings that when connected create entire communities and working systems.
GeoTrax Rail and Road Systems are sets of interchangeable railroad tracks, roads and buildings that when connected create entire communities and working systems.
Ghostbusters (franchise)
Ghostbusters is a supernatural comedy, multi-media franchise created in 1984.
Ghostbusters is a supernatural comedy, multi-media franchise created in 1984.
Hot Wheels
Hot Wheels is a brand of 1:64 scale die cast toy car, introduced by American toymaker Mattel in 1968.
Hot Wheels is a brand of 1:64 scale die cast toy car, introduced by American toymaker Mattel in 1968.
Ideal Toy Company
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903.
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903.
Imaginext
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 to 8 years of age.
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 to 8 years of age.
Intellivision
The Intellivision is a video game console released by Mattel in 1979.
The Intellivision is a video game console released by Mattel in 1979.
Jayce and the Wheeled Warriors
Jayce and the Wheeled Warriors is a French/North American animated TV show which first aired on September 16, 1985.
Jayce and the Wheeled Warriors is a French/North American animated TV show which first aired on September 16, 1985.
Kid Acero
Kid Acero was the name CIPSA -a regional Mattel subsidiary-, used to distribute and sell the popular Big Jim line of action figure toys for the Latin American markets.
Kid Acero was the name CIPSA -a regional Mattel subsidiary-, used to distribute and sell the popular Big Jim line of action figure toys for the Latin American markets.
King Arthur & the Knights of Justice
King Arthur & the Knights of Justice is a Sunday morning, syndicated animated series which lasted for two seasons of 13 episodes each.
King Arthur & the Knights of Justice is a Sunday morning, syndicated animated series which lasted for two seasons of 13 episodes each.
Lady Lovely Locks
Lady Lovely Locks and the Pixietails was a character property created by American Greetings Corporation (creators of Strawberry Shortcake, Care Bears, and Popples among others) in the mid-1980s.
Lady Lovely Locks and the Pixietails was a character property created by American Greetings Corporation (creators of Strawberry Shortcake, Care Bears, and Popples among others) in the mid-1980s.
Liddle Kiddles
Liddle Kiddles were dolls originally produced by toymakers Mattel Inc. in 1965.
Liddle Kiddles were dolls originally produced by toymakers Mattel Inc. in 1965.
M Network
M Network was a video game division of Mattel that, in the 1980s, produced games in cartridge format for the Atari 2600 video game system.
M Network was a video game division of Mattel that, in the 1980s, produced games in cartridge format for the Atari 2600 video game system.
Magic 8-Ball
The Magic 8 Ball is a toy used for fortune-telling or seeking advice, manufactured by Mattel.
The Magic 8 Ball is a toy used for fortune-telling or seeking advice, manufactured by Mattel.
Major Matt Mason
Major Matt Mason was an action figure created by Mattel, an astronaut who lived and worked on the moon.
Major Matt Mason was an action figure created by Mattel, an astronaut who lived and worked on the moon.
Manta Force
Manta Force was a toyline produced by Bluebird Plc in the 1980s.
Manta Force was a toyline produced by Bluebird Plc in the 1980s.
Matchbox (brand)
Matchbox is a popular toy brand which was introduced by Lesney Products in 1953 and is now owned by Mattel, Inc. The brand was so named as the original die-cast Matchbox toys were sold in boxes...
Matchbox is a popular toy brand which was introduced by Lesney Products in 1953 and is now owned by Mattel, Inc. The brand was so named as the original die-cast Matchbox toys were sold in boxes...
Matchbox Sky Busters
The Matchbox Sky Busters are a range of die-cast model aircraft produced under the Matchbox brand, initially by Lesney Products and later by Mattel.
The Matchbox Sky Busters are a range of die-cast model aircraft produced under the Matchbox brand, initially by Lesney Products and later by Mattel.
Mattel
Mattel, Inc. is the world's largest toy company based on revenue.
Mattel, Inc. is the world's largest toy company based on revenue.
Matty Mattel
Matty Mattel was the boy mascot for Mattel Inc. Toymakers, host and sponsor of TV's Matty's Funday Funnies in the 1960s.
Matty Mattel was the boy mascot for Mattel Inc. Toymakers, host and sponsor of TV's Matty's Funday Funnies in the 1960s.
Mighty Ducks (TV series)
Mighty Ducks is a half-hour Disney animated series that aired on ABC and The Disney Afternoon in the fall of 1996.
Mighty Ducks is a half-hour Disney animated series that aired on ABC and The Disney Afternoon in the fall of 1996.
Mighty Max (toyline)
Mighty Max was a series of toys which were manufactured by Bluebird Toys PLC in the UK in 1992.
Mighty Max was a series of toys which were manufactured by Bluebird Toys PLC in the UK in 1992.
Movie Masters
Movie Masters is an action figure toyline from Mattel, featuring figures based on characters from DC Comics movies.
Movie Masters is an action figure toyline from Mattel, featuring figures based on characters from DC Comics movies.
My Meebas
My Meebas are an electronic toy made by Mattel, designed for girls.
My Meebas are an electronic toy made by Mattel, designed for girls.
Peppermint Rose
Peppermint Rose was a line of dolls made by Mattel and American Greetings in the early 1990s.
Peppermint Rose was a line of dolls made by Mattel and American Greetings in the early 1990s.
Pixter
Pixter is a childrens' electronic toy, created by Mattel and Fisher Price, that can play a variety of games in the format of cartridges.
Pixter is a childrens' electronic toy, created by Mattel and Fisher Price, that can play a variety of games in the format of cartridges.
Planet Heroes
Planet Heroes is a line of toys from Fisher-Price designed for children ages 3-8, depicting various heroic characters each identified with a specific planet.
Planet Heroes is a line of toys from Fisher-Price designed for children ages 3-8, depicting various heroic characters each identified with a specific planet.
Poochie (toy)
Poochie was a popular Mattel toy in the 1980s, a white dog with pink ears and paws that wore a pair of purple sunglasses and could do extraordinary things, such as drive a car and speak.
Poochie was a popular Mattel toy in the 1980s, a white dog with pink ears and paws that wore a pair of purple sunglasses and could do extraordinary things, such as drive a car and speak.
Princess of Power
Princess of Power (commonly abbreviated to POP; and sometimes informally referred to as She-Ra, after the lead heroine) is a toyline created by Mattel.
Princess of Power (commonly abbreviated to POP; and sometimes informally referred to as She-Ra, after the lead heroine) is a toyline created by Mattel.
Pulsar (toy)
Pulsar: The Ultimate Man of Adventure was an action figure for boys made by Mattel in 1976.
Pulsar: The Ultimate Man of Adventure was an action figure for boys made by Mattel in 1976.
Rock 'Em Sock 'Em Robots
Rock'em Sock'em Robots is a popular two-player action toy and game, designed by Marvin Glass and Associates and was first manufactured by Marx toy company in 1964.
Rock'em Sock'em Robots is a popular two-player action toy and game, designed by Marvin Glass and Associates and was first manufactured by Marx toy company in 1964.
Secret Wars (toyline)
The Secret Wars toyline was a short lived tie-in to Marvel Comics' Secret Wars comic book mini-series.
The Secret Wars toyline was a short lived tie-in to Marvel Comics' Secret Wars comic book mini-series.
See 'n Say
See 'n Say is an educational toy created by the toy company Mattel in 1965 after the success of its talking Chatty Cathy doll.
See 'n Say is an educational toy created by the toy company Mattel in 1965 after the success of its talking Chatty Cathy doll.
She-Ra
She-Ra is a fictional character and the heroine in the Filmation cartoon and series of toys produced by Mattel called She-Ra: Princess of Power.
She-Ra is a fictional character and the heroine in the Filmation cartoon and series of toys produced by Mattel called She-Ra: Princess of Power.
Shogun Warriors (toys)
The Shogun Warriors were the central characters of a line of toys licensed by Mattel Inc. during the late 1970s that consisted of a series of imported Japanese robots based on the then popular a...
The Shogun Warriors were the central characters of a line of toys licensed by Mattel Inc. during the late 1970s that consisted of a series of imported Japanese robots based on the then popular a...
Slime (toy)
Slime was a toy product manufactured by Mattel, sold in a plastic trash can and introduced in the winter of 1976 consisting of a viscous, oozing green material made primarily from guar gum.
Slime was a toy product manufactured by Mattel, sold in a plastic trash can and introduced in the winter of 1976 consisting of a viscous, oozing green material made primarily from guar gum.
Smart Cycle
Smart Cycle Physical Learning Arcade System is a stationary bicycle for children ages three to six.
Smart Cycle Physical Learning Arcade System is a stationary bicycle for children ages three to six.
Strange Change Machine
The Strange Change Machine was a Mattel toy from the late 1960s, in which "shape memory" plastic figures of prehistoric animals & science fiction-like creatures could be reconstituted from compr...
The Strange Change Machine was a Mattel toy from the late 1960s, in which "shape memory" plastic figures of prehistoric animals & science fiction-like creatures could be reconstituted from compr...
The Funny Company
The Funny Company was an American animated cartoon produced in 1963 and seen in syndication.
The Funny Company was an American animated cartoon produced in 1963 and seen in syndication.
Vac-u-form
The Vac-u-form, also called Vac-u-former, was a toy made by Mattel in the 1960s.
The Vac-u-form, also called Vac-u-former, was a toy made by Mattel in the 1960s.
Vertibird
VertiBird was the name of a line of toy helicopter products made by Mattel between 1971 and the early 1980s.
VertiBird was the name of a line of toy helicopter products made by Mattel between 1971 and the early 1980s.
Wizzzer
The Wizzzer or Wiz-z-zer was a 70's era gyrostat toy reintroducing the spinning top to modern children.
The Wizzzer or Wiz-z-zer was a 70's era gyrostat toy reintroducing the spinning top to modern children.