SettingsViral marketing
Anonymous matching
Anonymous matching is a matchmaking method facilitated by computer databases, in which each user confidentially selects people they are interested in dating and the computer identifies and repor...
Anonymous matching is a matchmaking method facilitated by computer databases, in which each user confidentially selects people they are interested in dating and the computer identifies and repor...
Attraction 2012 (Hersheypark)
Attraction 2012 is a roller coaster under construction at Hersheypark.
Attraction 2012 is a roller coaster under construction at Hersheypark.
Bride Has Massive Hair Wig Out
Bride Has Massive Hair Wig Out is the name of a viral video uploaded to YouTube in early 2007.
Bride Has Massive Hair Wig Out is the name of a viral video uploaded to YouTube in early 2007.
Buzz monitoring
Buzz monitoring is the keeping track of consumer responses to commercial services and products, to establish the marketing buzz surrounding a new or existing offer.
Buzz monitoring is the keeping track of consumer responses to commercial services and products, to establish the marketing buzz surrounding a new or existing offer.
Carousel (advertisement)
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions.
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions.
Cog (advertisement)
Cog is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars.
Cog is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars.
Contact scraping
Contact scraping is the practice of obtaining access to a customer's e-mail account in order to retrieve contact information that is then used for marketing purposes.
Contact scraping is the practice of obtaining access to a customer's e-mail account in order to retrieve contact information that is then used for marketing purposes.
Doctor Who tie-in websites
The 2005 series revival of the long-running British science fiction television programme Doctor Who features several tie-in websites produced by the BBC website team that viewers can access ...
The 2005 series revival of the long-running British science fiction television programme Doctor Who features several tie-in websites produced by the BBC website team that viewers can access ...
Ethan Haas Was Right
Ethan Haas Was Right (EHWR) is a viral marketing campaign developed by Mind Storm Labs to promote its role-playing game Alpha Omega: The Beginning and The End.
Ethan Haas Was Right (EHWR) is a viral marketing campaign developed by Mind Storm Labs to promote its role-playing game Alpha Omega: The Beginning and The End.
Howard Stern
Howard Allan Stern is an American radio personality, television host, author, actor and photographer best known for his radio show which was nationally syndicated from 1986 to 2005.
Howard Allan Stern is an American radio personality, television host, author, actor and photographer best known for his radio show which was nationally syndicated from 1986 to 2005.
I Love Bees
I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for th...
I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for th...
iamamiwhoami
iamamiwhoami is an electronic music and multimedia project by Swedish singer-songwriter Jonna Lee and others.
iamamiwhoami is an electronic music and multimedia project by Swedish singer-songwriter Jonna Lee and others.
Icing (drinking game)
Icing is a drinking game in which certain individuals or groups of individuals are required to drink a bottle of Smirnoff Ice or any type of Smirnoff Malt Beverage.
Icing is a drinking game in which certain individuals or groups of individuals are required to drink a bottle of Smirnoff Ice or any type of Smirnoff Malt Beverage.
Jamie Kane
Jamie Kane was an alternate reality game created by the British Broadcasting Corporation, aimed primarily at teens, aged 14 years to 18 years, appealing to both sexes due to its mix of myste...
Jamie Kane was an alternate reality game created by the British Broadcasting Corporation, aimed primarily at teens, aged 14 years to 18 years, appealing to both sexes due to its mix of myste...
K-factor (marketing)
In viral marketing or software application design the K-factor can be used to describe the growth rate of viral apps.
In viral marketing or software application design the K-factor can be used to describe the growth rate of viral apps.
Laughing Baby
The Laughing Baby is an Internet neologism given to a YouTube viral video of a baby laughing.
The Laughing Baby is an Internet neologism given to a YouTube viral video of a baby laughing.
Marketing buzz
Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing me...
Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing me...
Meta-advertising
Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.
Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.
Murketing
Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as buzz, brand identity and publicity.
Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as buzz, brand identity and publicity.
Obay
Obay is a fictional mind control medication at the centre of a viral marketing campaign begun in February 2008 by Colleges Ontario, the advocacy group for colleges and institutes of applied arts...
Obay is a fictional mind control medication at the centre of a viral marketing campaign begun in February 2008 by Colleges Ontario, the advocacy group for colleges and institutes of applied arts...
Opie and Anthony
Gregg "Opie" Hughes (born May 23, 1963) and Anthony Cumia (born April 26, 1961) are the hosts of The Opie & Anthony Show, a talk radio program airing in the United St...
Gregg "Opie" Hughes (born May 23, 1963) and Anthony Cumia (born April 26, 1961) are the hosts of The Opie & Anthony Show, a talk radio program airing in the United St...
OurColony
OurColony is a search opera type alternate reality game and a viral marketing campaign for the marketing of a successor to the Microsoft Xbox.
OurColony is a search opera type alternate reality game and a viral marketing campaign for the marketing of a successor to the Microsoft Xbox.
P-O-X
P-O-X is a handheld electronic game released by Hasbro in 2001.
P-O-X is a handheld electronic game released by Hasbro in 2001.
Pay with a Tweet
Pay with a Tweet is a social media marketing system that lets content creators give away access to their content in exchange for a promotional message in form of a tweet on Twitter or a wall pos...
Pay with a Tweet is a social media marketing system that lets content creators give away access to their content in exchange for a promotional message in form of a tweet on Twitter or a wall pos...
Pomegranate (phone)
The Pomegranate is a mobile phone created on behalf of the Government of Nova Scotia.
The Pomegranate is a mobile phone created on behalf of the Government of Nova Scotia.
Project 2012 (Hersheypark)
Project 2012 is a viral marketing campaign surrounding the launch of an attraction at Hersheypark, Hershey, Pennsylvania, called Skyrush.
Project 2012 is a viral marketing campaign surrounding the launch of an attraction at Hersheypark, Hershey, Pennsylvania, called Skyrush.
Publius Enigma
The Publius Enigma is a mystery involving a riddle proposed in connection with the 1994 Pink Floyd album The Division Bell.
The Publius Enigma is a mystery involving a riddle proposed in connection with the 1994 Pink Floyd album The Division Bell.
R. Tam sessions
The R. Tam sessions are a series of five short videos released by Joss Whedon over the internet, which were set within his fictional Firefly universe.
The R. Tam sessions are a series of five short videos released by Joss Whedon over the internet, which were set within his fictional Firefly universe.
Raging Cow
Raging Cow was a line of milk-based beverages created by Dr Pepper/Seven Up, Inc.. The five flavors were Berry Mixed Up, Chocolate Caramel Craze, Chocolate Insanity, Jamocha Frenzy, and Piña Col...
Raging Cow was a line of milk-based beverages created by Dr Pepper/Seven Up, Inc.. The five flavors were Berry Mixed Up, Chocolate Caramel Craze, Chocolate Insanity, Jamocha Frenzy, and Piña Col...
Ron Stablehorn
Ron Stablehorn is the fictitious Vice President of Marketing at Rolling Rock beer.
Ron Stablehorn is the fictitious Vice President of Marketing at Rolling Rock beer.
Skyrush
Skyrush is an Intamin hyper coaster with winged seating currently testing at Hersheypark in Hershey, Pennsylvania.
Skyrush is an Intamin hyper coaster with winged seating currently testing at Hersheypark in Hershey, Pennsylvania.
Social Video Marketing
Social Video Marketing Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Social Video Marketing Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
TAG Body Spray
TAG Body Spray was manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble.
TAG Body Spray was manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble.
That's Not Fake
That’s Not Fake is a viral ad taking the form of a fake TV show, created to convince viewers that Trident Gum strengthens teeth to superhuman levels.
That’s Not Fake is a viral ad taking the form of a fake TV show, created to convince viewers that Trident Gum strengthens teeth to superhuman levels.
The C'mons
The C'mons or The C.M.O.N.S. are the fictional rock band used in viral marketing campaign to promote 4th generation Opel Corsa in Europe since 2006.
The C'mons or The C.M.O.N.S. are the fictional rock band used in viral marketing campaign to promote 4th generation Opel Corsa in Europe since 2006.
The Lost Ring
The Lost Ring was an alternate reality game (ARG) initiated by McDonald's, as part of their marketing for the 2008 Olympic Games in Beijing, China.
The Lost Ring was an alternate reality game (ARG) initiated by McDonald's, as part of their marketing for the 2008 Olympic Games in Beijing, China.
The Nikolai Organisation
The Nikolai Organisation (The N.O.) is a New Zealand social media marketing campaign created by Hadleigh Averill.
The Nikolai Organisation (The N.O.) is a New Zealand social media marketing campaign created by Hadleigh Averill.
The Subservient Chicken
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign.
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign.
The Whoppers
The Whoppers is an advertising program created to promote international fast food restaurant chain Burger King's signature product, the Whopper.
The Whoppers is an advertising program created to promote international fast food restaurant chain Burger King's signature product, the Whopper.
Ugoff
Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by Devo singer Mark Mothersbaugh.
Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by Devo singer Mark Mothersbaugh.
Viral email
A viral email (also known as a "pass-along email") is a certain kind of email which rapidly propagates from person to person, generally in a word-of-mouth manner.
A viral email (also known as a "pass-along email") is a certain kind of email which rapidly propagates from person to person, generally in a word-of-mouth manner.
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or...
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or...
Viral Marketing Research
Viral Marketing Research is a subset of marketing research that measures and compares the relative Return On Investment (ROI) of advertising and communication strategies designed to exploit soci...
Viral Marketing Research is a subset of marketing research that measures and compares the relative Return On Investment (ROI) of advertising and communication strategies designed to exploit soci...
Viral messages
Viral Messages refer to marketing messages that are passed from person to person through their Social Networks.
Viral Messages refer to marketing messages that are passed from person to person through their Social Networks.
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.
What What (In the Butt)
"What What (In the Butt)" is a viral video created by Andrew Swant and Bobby Ciraldo for the song of the same name by Samwell.
"What What (In the Butt)" is a viral video created by Andrew Swant and Bobby Ciraldo for the song of the same name by Samwell.
Will It Blend?
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender.
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender.
Wreckamovie
Wreckamovie is a collaborative film production platform to allow individuals to set up a film production and find a community to collaborate with, or find others' interesting film productions an...
Wreckamovie is a collaborative film production platform to allow individuals to set up a film production and find a community to collaborate with, or find others' interesting film productions an...
Youguys Media
Youguys Media is an online marketing consulting firm and multimedia content production company with a focus on music and entertainment properties and productions.
Youguys Media is an online marketing consulting firm and multimedia content production company with a focus on music and entertainment properties and productions.