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  1. wardleymaps.com

    Wardley Mapping provides the clarity we've been seeking. Created out of necessity by Simon Wardley to craft strategy for his startup, it quickly gained attention from others in similar situations. Many have since adopted it in diverse environments to achieve their own success.
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  3. wardleymaps.com

    Simon Wardley differentiates between Activities, Practices, Data & Knowledge. Activities are what you do, Practices - how you do it. The difference is very subtle. Brewing a coffee will be an activity when you think about the outcome (making a hot, tasty liquid) - and a practice (if you think about the process of using a coffee machine). ...
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  5. en.wikipedia.org

    A Wardley map is a map for business strategy. [1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [2] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year. [3] [4] The technique was further developed within Canonical UK between ...
  6. learnwardleymapping.com

    Simon Wardley. This is the story of my journey, from a bumbling and confused CEO lost in the headlights of change to having a vague idea of what I was doing. I say vague because I'm not going to make grand claims to the techniques that I discuss in this book. It is enough to say that I have found them useful over the last decade whether in ...
  7. learnwardleymapping.com

    Wardley Mapping brings to bear foundational research about how market pressures cause everything to evolve and change over time. ... Simon Wardley found answers in military history and Sun Tzu: The Art of War. For Simon, Sun Tzu's five factors — Purpose, Landscape Climate, Doctrine, and Leadership — covered the minimum set of ...
  8. archive.learnwardleymapping.com

    archive.learnwardleymapping.com

    https://archive.learnwardleymapping.com

    The Art of War. Simon Wardley, in his search to understand how to evaluate strategy, found answers in military history and Sun Tzu: The Art of War.Sun Tzu's Five Factors — Purpose, Landscape, Climate, Doctrine, and Leadership — covered the minimum set of considerations required for strategic decision-making.
  9. uk.linkedin.com

    Explorer of uncharted spaces. Twice voted in the UKTech50, Judge in Nesta's Open Banking… · Experience: SWARDLEY MAPS LTD · Education: University of Cambridge · Location: Burmarsh · 500+ connections on LinkedIn. View Simon Wardley's profile on LinkedIn, a professional community of 1 billion members.
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