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  1. battellemedia.com

    Despite the trumped up charges in Ad Age, Google will not kill specialized, niche publications.There will *always* be a market for them. Any executive in the trade publishing business that fears Google ought to take a hard look at the value they are creating and see if he isn't blaming the wrong actor.
  2. en.wikipedia.org

    John Linwood Battelle (born November 4, 1965) [1] is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom.In 2005, he founded the online advertising network Federated Media Publishing.In January 2014, Battelle sold Federated Media Publishing's direct sales ...
  3. battellemedia.com

    Dec 1, 2024SHOT. CHASER. If you want to understand where the zeitgeist is headed in Silicon Valley, you have to study The Information, the clubby, well-sourced favorite read of Valley oligarchs.The publication made its reputation by commanding lofty subscription prices back when nearly all tech news was free; it now enjoys multiple revenue streams, including advertising, events, and a "pro" version ...
  4. books.google.com

    This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other ...
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