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Google, Facebook, and other companies make your personal data their product.
Even everyday online activities like purchasing groceries or looking up the local weather can result in dozens of companies tracking you.
1
85%of popular sites have third-party trackers.
85%of emails have third-party trackers.
96%of popular Android apps have third-party trackers.
Trackers lurk nearly everywhere.
Trackers can pick up your location history, search history, browsing history, and more, inferring your age, ethnicity, gender, interests, and habits.
2
They auction off your data to the highest bidder.
Companies use our data to create detailed profiles about us that even include info on our friends and families. This lets companies follow us around with ads so creepy it can seem like our devices are listening in on our conversations (even when they aren’t).
3
They’re doing more than just following you around with creepy ads.
These profiles are used to influence what you see online, and can lead to manipulation and discrimination based on what they know about you.
It’s a myth that companies need to track you to make money.
DuckDuckGo has been free to use since day one, and private search ads have kept us profitable for nearly a decade. When you search for “car” we show you a car ad — it’s that simple.
See how we make money
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Burn After Reading
Clear your tabs and browsing data with one tap of the Fire Button.
All the features you expect, but with privacy built-in
- Voice Search
- Favorites
- Downloads
- Bookmarks
- Smarter Encryption
- Tracker Blocking
- Local search
- !bang shortcuts
- Application Lock
- Custom themes
- Maps
App Widgets
All the features you expect, but with privacy built-in
- Voice Search
- Favorites
- Downloads
- Bookmarks
- Smarter Encryption
- Tracker Blocking
- Local search
- !bang shortcuts
- Application Lock
- Custom themes
- Maps
Burn After Reading
Clear your tabs and browsing data with one tap of the Fire Button.
Dark Mode
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Still have questions?
We constantly research hidden tracking found on websites mobile apps, and in emails. We use that intelligence about tracking technologies and companies behind them (the biggest being Google and Facebook by far) to power the protections behind our all-in-one privacy app — including Web and App Tracking Protection, Smarter Encryption, Private Search, and Email Protection. Together, our protections work seamlessly to curb the constant monitoring of your everyday online activities by companies like Google and Facebook so privacy can be your default. It’s privacy, simplified. Learn more.
DuckDuckGo never tracks you. And when you leave our search engine and use our apps or extensions to browse other sites, we aim to protect your privacy as much as possible. No service can eliminate all hidden tracking or all profiling online, because trackers are always trying to evade specific protections. To be effective, our protections continually evolve to mitigate this while avoiding website breakage. That’s also why we offer multiple types of web tracking protections.
Other browsers offer some of these by default, like cookie and fingerprinting protections, but we also provide many other protections that most browsers do not offer by default, like 3rd-Party Tracker Loading Protection, Global Privacy Control, Link Tracking Protection, CNAME Cloaking Protection, Google AMP Protection, and more, which all help cover different tracking angles. Our list of trackers is open source, along with the list of exceptions we make to preserve usability. Learn more.
We don’t track our users, so it’s impossible for us to know how many people in total actually use our product. However, we can make an estimate based on the number of searches we get each month. Our best guess — over 100 million people! Learn more.
We make our money from private ads on our search engine. On other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t collect that information, search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on you as a person. For example, if you search for cars, we’ll show you ads about cars. Learn more.
Ever notice ads constantly following you around? That’s in part because Google tracks your searches and hides trackers in the most popular apps and on millions of websites. By contrast, our private search engine doesn’t track your searches. Paired with our apps and extensions, DuckDuckGo blocks Google’s (and many other companies’) trackers across the Internet (and even in other apps on Android). This not only helps to keep your everyday online activity more private, by using DuckDuckGo you also escape the manipulation of the filter bubble and can enjoy a faster Internet after all that tracking code is disabled. Learn more.
It is a myth that you can’t be tracked while using so-called “Incognito” mode. In fact, all Incognito mode really does is delete information on your computer. Incognito mode does nothing to stop Google from saving your searches, nor does it stop companies, Internet service providers, or governments from being able to track you across the Internet. By contrast, DuckDuckGo never keeps your or anyone else’s search history. If you add our app on top, we help keep you private on websites too. Learn more.
Not only does Google keep your search history by default, they’re also tracking most of your everyday online activities. And that’s just the tip of the iceberg. Their trackers are found or are lurking behind 85% of the top 50k websites and 87% of popular Android apps. Want to stop them? Use DuckDuckGo! Learn more.
DuckDuckGo search gives you truly private search results without tradeoffs in result quality. We have everything you’ve come to expect in an online search experience (images, maps, answers, etc.), and because there’s no search history on DuckDuckGo, you escape the filter bubble of manipulated results. You’ll also find bonus features that make our Private Search Engine more convenient and a little more fun too. We’re always improving, so you can expect even more search improvements in the coming year! Learn more.
There is no such thing as an “unfiltered” search engine. For every search you make online, a search engine’s job is to filter millions of possible results down to a ranked order of just a handful. In other words, a search engine uses algorithms programmed by people to determine what shows up first in the list of results, what shows up second, and so on. Otherwise, for every search you’d get a completely random set of results, which wouldn’t be very useful to you.
At DuckDuckGo we produce search results from a variety of sources, and when we apply our own ranking signals, we do so in a strictly non-political manner, meaning we don’t evaluate or otherwise take into account any potential political bias or leanings of websites in our search result rankings. Similarly, outside of our clearly labeled ads, we do not accept compensation to influence search result rankings. Learn more.
No, we are not and have never been owned by Google. We have been an independent company since our founding in 2008 and, unlike some other search engines, we don’t rely on Google’s results for any of our search results. You may notice that we offer a Google Chrome extension and a Google Android app, but these are also not in partnership with Google and actually aim to protect you from Google’s online trackers.