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Google, Facebook, and other companies make your personal data their product.
Even everyday online activities like purchasing groceries or looking up the local weather can result in dozens of companies tracking you.
1
85%of popular sites have third-party trackers.
85%of emails have third-party trackers.
96%of popular Android apps have third-party trackers.
Trackers lurk nearly everywhere.
Trackers can pick up your location history, search history, browsing history, and more, inferring your age, ethnicity, gender, interests, and habits.
2
They auction off your data to the highest bidder.
Companies use your data to create detailed profiles about you that even include info on your friends and families. This lets companies follow us around with ads so creepy it can seem like our devices are listening in on our conversations (even when they aren't).
3
They're doing more than just following you around with creepy ads.
These profiles are used to influence what you see online, and can lead to manipulation and discrimination based on what they know about you.
It’s a myth that companies need to track you to make money.
DuckDuckGo has been free to use since day one, and private search ads have kept us profitable for nearly a decade. When you search for “car” we show you a car ad — it’s that simple.
See how we make money
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All the features you expect, but with privacy built-in
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App Widgets
Dark Mode
Burn After Reading
Clear your tabs and browsing data with one tap of the Fire Button.
All the features you expect, but with privacy built-in
- Voice Search
- Favorites
- Downloads
- Bookmarks
- Smarter Encryption
- Tracker Blocking
- Local search
- !bang shortcuts
- Application Lock
- Custom themes
- Maps
App Widgets
All the features you expect, but with privacy built-in
- Voice Search
- Favorites
- Downloads
- Bookmarks
- Smarter Encryption
- Tracker Blocking
- Local search
- !bang shortcuts
- Application Lock
- Custom themes
- Maps
Burn After Reading
Clear your tabs and browsing data with one tap of the Fire Button.
Dark Mode
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Free
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Monthly Downloads
Still have questions?
DuckDuckGo is an independent Internet privacy company that aims to make getting privacy simple and accessible for everyone. Our free web browser for iOS, Android, Mac, and Windows lets you search and browse the web, but — unlike Google Search and Chrome — we don’t track your searches or browsing history, and we block other companies from trying to track you, all by default. Learn more.
DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our browsers and extensions help block other companies from trying to track you as well, all by default. Our browser comes with seamless privacy protection built-in, including tracker blocking, increased encryption, Email Protection, and more. Learn more.
DuckDuckGo never tracks you. And when you leave our search engine and use our browsers or extensions to visit other sites, we aim to protect your privacy as much as possible. No service can eliminate all hidden tracking or all profiling online because trackers are always trying to evade specific protections. To be effective, our protections continually evolve to mitigate this while avoiding website breakage. That’s also why we offer multiple types of web tracking protections.
Other browsers offer some of these by default, like cookie and fingerprinting protections, but we also provide many other protections that most browsers do not offer by default, like 3rd-Party Tracker Loading Protection, Global Privacy Control, Link Tracking Protection, CNAME Cloaking Protection, Google AMP Protection, and more, which all help cover different tracking angles. Our list of trackers is open source, along with the list of exceptions we make to preserve usability. Learn more.
We don’t track our users, so it’s impossible for us to know how many people in total actually use our product. However, we can make an estimate based on the number of searches we get each month. Our best guess — over 100 million people! Thanks to all these users, DuckDuckGo holds the #2 position in mobile search market share in the US, and 18 other markets including Australia, Austria, Belgium, Canada, Denmark, France, Germany, Ireland, Italy, Malta, New Zealand, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, and Switzerland.
We make money from private ads on our search engine. On other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our Privacy Policy, search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. Learn more.
Use DuckDuckGo to get more privacy online. Ever see ads so creepy it feels like your phone is listening to you? Or notice ads following you around for something you searched for once? If you’re wondering who to blame, it’s probably Google. For decades, Google has been tracking your searches, embedding trackers in the Chrome browser, and hiding even more trackers on the most-popular websites.
In contrast, our browser lets you search and browse like you’re used to, but (unlike Google) we never track you and our browser helps block Google’s trackers and those from other companies that operate other online tracking networks like TikTok and Meta (Facebook).
Use DuckDuckGo to get a better online experience. Have you noticed Google search results getting worse? You’re not alone. For many Google searches, most of the results on the first page are either ads or Google pushing their own services. It can be even worse on mobile.
On DuckDuckGo, we keep ads to a minimum and our search ads are private, only based on the search results page you’re viewing, and not on you as a person. The tracker blocking that’s built-in to our browser also blocks a large number of tracker-dependent ads from loading by default. Coupled with other browser features like automatically blocking cookie pop-ups, our default web tracking protections give you a cleaner online experience overall with DuckDuckGo.
Use DuckDuckGo to send a message to Big Tech companies like Google who are taking away user choice online and profiting by stealing your personal information. Google is the epitome of Big Tech, with their tentacles in everything, compiling detailed profiles about everyone, and making billions of dollars auctioning off access to your attention, for what? Creepy ads that follow you around? By comparison, DuckDuckGo is a small, independent company, based in Paoli, Pennsylvania, with a vision to offer a choice to be more private online without sacrifice to anyone who wants it.
Use DuckDuckGo because it’s fast and secure, because it’s a free Google alternative that lets you search and browse the way you want, and because it puts you back in control of your personal data.
No. It is a myth that you can't be tracked while using so-called “Incognito” mode. In fact, all Incognito mode really does is delete information on your computer. Incognito mode does nothing to stop Google from saving your searches, nor does it stop companies, Internet service providers, or governments from being able to track you online. By contrast, DuckDuckGo Search never keeps your or anyone else's search history and the DuckDuckGo browser helps keep you private on websites too. Learn more.
DuckDuckGo Search gives you truly private search results without tradeoffs in result quality. We have everything you’ve come to expect in an online search experience (images, maps, answers, etc.), and because there’s no search history on DuckDuckGo, you escape the filter bubble of manipulated results. You’ll also find bonus features that make our private search engine more convenient and a little more fun. We’re always improving, so you can expect even more search improvements in the coming year! Learn more.
No, we are not and have never been owned by Google or any other entity. We have been an independent company since our founding in 2008. We also do not source any of our search results from Google. You may notice that we offer a Google Chrome extension and a Google Android app, but these are also not in partnership with Google and actually aim to protect you from Google’s online trackers. Learn more.