dma.org.uk
DMA - Data & Marketing Association
https://dma.org.uk › uploads › misc › email-consumer-tracker-2023-new.pdf
proportion of consumers who check junk mail at least once a week has increased from 25% to 29%. 7. Consumers have a limited list of "best-friend" brands: Individuals are registered with an average of around 10 brands, stores or websites to receive marketing emails. Receiving discounts