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  1. coca-colacompany.com

    Mar 20, 2023Built exclusively for Coca‑Cola by OpenAI and Bain & Company, "Create Real Magic" is the first platform of its kind to combine the capabilities of GPT-4, which produces human-like text from search engine queries, and DALL-E, which produces images based on text. ... The campaign is part of Coca‑Cola's "Real Magic" global brand ...
    • The Coca-Cola Company Unveils New Global Brand Platform for Coca-Cola ...

      Real Magic marks the first new global brand platform for Coca-Cola since 2016 and is being launched alongside a refreshed visual identity, as well as a new perspective on the Coca-Cola logo that will feature across Coca-Cola marketing. Inspired by its representation on Coca-Cola's iconic packaging, the "Hug" logo lifts the curved Coca ...

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  3. printmag.com

    The Coca-Cola brand recently announced a new global platform for the Coke Trademark titled "Real Magic." This new platform includes a new design identity across Coke Trademarks, including Coca-Cola, Coca-Cola Light/Diet Coke, and Coca-Cola Zero Sugar. Additionally, the new "hug" logo, conceptualized by Wieden+Kennedy London, adds a bit of charm to the branding system.
  4. investors.coca-colacompany.com

    Real Magic marks the first new global brand platform for Coca-Cola since 2016 and is being launched alongside a refreshed visual identity, as well as a new perspective on the Coca-Cola logo that will feature across Coca-Cola marketing. Inspired by its representation on Coca-Cola's iconic packaging, the "Hug" logo lifts the curved Coca ...
  5. businesswire.com

    Real Magic marks the first new global brand platform for Coca-Cola since 2016 and is being launched alongside a refreshed visual identity, as well as a new perspective on the Coca-Cola logo that ...
  6. coca-cola.com

    7 September 2023 - Sydney, AUSTRALIA: Coca‑Cola Australia has launched the new global brand Coca‑Cola campaign "Masterpiece" with a striking new film that encourages Gen Z audiences to dial into their passions, take a break and enjoy the magic of the moment. "Masterpiece" is the latest expression of the "Real Magic" brand platform and celebrates how Coca-Coca provides ...
  7. brandthechange.com

    Mar 21, 2023The "Create Real Magic" AI platform is an excellent example of how brands can leverage AI technology to enhance creativity and innovation. With the help of OpenAI and Bain & Company, Coca-Cola has created a first-of-its-kind platform that enables digital creatives worldwide to experiment, iterate, and co-create with iconic brand assets.
  8. investors.coca-colacompany.com

    Coca-Cola Creations was developed under the "Real Magic" brand platform, which was revealed in late 2021. "For over a century, Coca-Cola has maintained its iconic status around the world as a symbol of optimism that has refreshed generations. When we launched 'Real Magic,' we wanted to connect with and celebrate the experiences that ...
  9. creativebrandsmag.com

    The "Real Magic" brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary—a timeless learning that feels more relevant than ever in today's hyperconnected yet divided world. ... The "Real Magic" platform includes a new design identity for the Coke ...
  10. marketingweek.com

    At the same time, it captures the essence of Coca-Cola itself; a real taste that is indescribable, unique, a touch of real magic."Coca-Cola revamps entire range as it sticks by unified pack strategy. The introduction of Real Magic represents the first new global brand platform for Coca-Cola since 2016.
  11. adobomagazine.com

    USA — Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years. The "Real Magic" brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary—a timeless learning that feels more relevant than ever in today's ...

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