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  1. researchgate.net

    This essay provides a descriptive interpretation of the role of digital media in the campaigns of Barack Obama in 2008 and 2012 with a focus on two themes: personalized political communication and ...
  2. eprints.bournemouth.ac.uk

    tual strands to examine the content of Obama's 2012 Facebook campaign and compare it to 95 users' engagement with particular types of mes-sages. There are now several published studies ... 165 point, the 2008 Obama campaign employed up to 100 staff members to work on his social media presence (Hong & Nadler, 2012). In the
  3. tandfonline.com

    This essay provides a descriptive interpretation of the role of digital media in the campaigns of Barack Obama in 2008 and 2012 with a focus on two themes: personalized political communication and the commodification of digital media as tools. ... Source is Facebook, observed by the author on November 5, 2012. 3. Source is Twitter, observed by ...
    Author:Bruce BimberPublished:2014
  4. en.wikipedia.org

    Barack Obama in the first presidential Twitter town hall meeting with service creator and moderator Jack Dorsey looking on. Barack Obama won the 2008 United States presidential election on November 4, 2008. During his campaign, he became the first presidential candidate of a major party to utilize social networking sites (such as podcasting, Twitter, Myspace, Facebook, and YouTube) to expand ...
  5. pamelarutledge.com

    The 2008 Obama Presidential campaign made history. ... In 2012, Obama not only had the expertise on his team, he had an established social media machine up and running. ... For example, Obama logged twice as many Facebook "Likes" and nearly 20 times as many re-tweets as Romney.
  6. academia.edu

    Campaign and User Interaction Overview Although the number of page likes (i.e., the 555 total number of users who effectively subscribed to Barack Obama's Facebook page) increased from 28 million in early September of 2008 to 31.8 million in early November (see Figure 2)— meaning that an increased number of users were 560 exposed to the ...
  7. tandfonline.com

    This article examines the role of social media in contemporary political communication, focusing on Barack Obama's Facebook campaign in the run-up to the 2012 presidential election. Although there is a growing body of literature on online forms of participation, little research exists on the role of social buttons on Facebook (like, comment ...
  8. semanticscholar.org

    ABSTRACT This essay provides a descriptive interpretation of the role of digital media in the campaigns of Barack Obama in 2008 and 2012 with a focus on two themes: personalized political communication and the commodification of digital media as tools. The essay covers campaign finance strategy, voter mobilization on the ground, innovation in social media, and data analytics, and why the Obama ...
  9. technologyreview.com

    By 2008, Facebook had crossed the 100-million-user mark and was coming to dominate online social networking; that year, Barack Obama's campaign wielded a custom social-networking site that ...
  10. search.library.wisc.edu

    Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections ... and social endorsement to conduct a content analysis of the official Facebook posts of U.S. presidential candidates in 2008 and 2012 elections. Results demonstrate that John McCain and Mitt Romney attacked more, while Barack Obama acclaimed more. The ...
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