1. Jul 22, 2024This comparatively low recovery rate, Google says, can be attributed to remarketing's reliance on third-party cookies for precise personalization - as well as limited inventory due to the fact ...
  2. developers.google.com

    Oct 11, 2023If your site uses third-party cookies, it's time to take action as we approach their deprecation. To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024, subject to addressing any remaining competition concerns of the UK's Competition and Markets ...
  3. digitalcommerce360.com

    Jul 24, 2024Google's third-party cookies deprecation in the Chrome browser already saw delays extending the company's timeline to completion in 2025. Now, those plans have been canceled entirely. Retailers, among other advertisers, had already been exploring how third-party cookies' elimination would alter targeting capabilities based on activity in ...
  4. tomsguide.com

    Jul 23, 2024Google has shelved its plan to get rid of third-party cookies after years of working on a way to better protect the privacy of Chrome users without hurting online advertising.
    Author:Anthony Spadafora
  5. developer.mozilla.org

    Dec 7, 2023Rather than quickly going for a blanket disabling option, Google has opted for a more nuanced solution — phasing out third-party cookies more slowly while developing new technologies to ensure that valid use cases have a privacy-focused way forward after third-party cookies are disabled by default, rather than potentially motivating sites to ...
  6. singlegrain.com

    Aug 2, 2024This article covers everything worth knowing about third-party cookies, Google's decision, and how it will impact users and advertisers moving forward. Key Highlights on Google's Third-Party Cookie Phase-Out Delay. Google delayed the phase-out of third-party cookies until 2025, allowing advertisers more time to adjust and develop new ...
  7. theregister.com

    Jul 23, 2024To further complicate matters, Google's initial attempt to do without third-party cookies fell short and failed to provide the promised privacy. Technical setbacks and regulatory pressure led Google to delay its plan to phase out third-party cookies in Chrome. Now it won't happen at all.
  8. Apr 24, 2024Google announced Tuesday that it will, for the third time, delay the deprecation of third-party cookies on its Chrome browser. It cited regulatory hangups and insufficient industry readiness.
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