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State of Fashion report archive (2017-2024) | McKinsey
Updated annually, our State of Fashion report offers the best of our research and insights into the fashion industry. Explore the findings from our latest report.
The State of Fashion 2025: Challenges at every turn | McKinsey
Fashion leaders polled in our annual BoF-McKinsey State of Fashion Executive Survey were just as pessimistic as last year. Just 20 percent expect improvements in consumer sentiment in 2025, while 39 percent see industry conditions worsening. The geographic drivers of revenue and economic profit are also undergoing historic shifts.