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  2. thinkwithgoogle.com

    Google's Official Digital Marketing Publication. Explore U.S. shopping opinions and statistics focused on the best time to shop major sales events. ... In the 2022 holiday season, U.S. consumers spent over $47 billion in retail (excluding auto, grocery, and restaurants) in the two weeks after December 25, according to a Mastercard credit card ...
  3. thinkwithgoogle.com

    Google's Official Digital Marketing Publication. Turn the holiday "sales day" into a sales season with these holiday marketing strategy tips. ... on average, consumers only completed less than half (43%) of their holiday shopping by December, leaving a huge opportunity to capture sales beyond Cyber 5. 6 To reach people determined to get ...
  4. thinkwithgoogle.com

    Shopper's aren't just researching products online — they're hunting for deals. In the U.S., mobile searches for "Black Friday deals" have grown by over 200% in the past two years, and mobile searches for "best deals" have grown by over 90%. 8 Marketers hoping to connect with curious shoppers and appeal to consumer interest can leverage keyword trends throughout the season ...
  5. thinkwithgoogle.com

    2. Online shopping is increasing. The rise in e-commerce seems like a stepchange, not a spike. According to research from the Office for National Statistics, from April to June 2020, online sales accounted for over 30% of total retail sales, and while there's been a slight downshift in online spending since, many people's habits might have changed for good.
  6. thinkwithgoogle.com

    Google's Official Digital Marketing Publication. Discover what percentage of U.S. shoppers still have decisions to make and shopping to do. ... 45% of consumers say they enjoy shopping during the time after Christmas. Google/Ipsos. Download Share. Share this page ... 2023 to January 3, 2024. They wanted to take advantage of sales and ...
  7. thinkwithgoogle.com

    And, between June and August of last year, global online searches for "how many days until christmas" grew by more than 60% year over year. 1 It's important for businesses to pay attention to this trend, because the 2021 holiday shopping season proved to be the biggest yet, with 14.1% year-over-year revenue growth and a record $886.7 ...
  8. thinkwithgoogle.com

    5. 88% of online video users research gifts on YouTube during the holiday shopping season. Nearly all online video users watch YouTube during the holiday shopping season to help with planning their Christmas present purchases. 7 Plus, with Vlogmas - the festive trend where YouTube creators post one video every day during December - quickly catching on, there are an ever-growing number of ...
  9. thinkwithgoogle.com

    A Google/Ipsos holiday study from December 2019 found that more people shop the week before Christmas than at any other ... BFCM may be over but last-minute shoppers can be the most valuable customers. ... Last year, in the final week before Christmas, shoppers on average made 3.5 purchases 3 — the highest number of purchases prior to Christmas.
  10. thinkwithgoogle.com

    70% of shoppers say they still had shopping to do in the last week before Christmas. Discover more shopping statistics on Think with Google. ... 2023 to January 3, 2024. They wanted to take advantage of sales and discounts (28%), wanted to buy themselves a treat (27%), and needed it or needed a replacement (26%). Google/Ipsos.
  11. thinkwithgoogle.com

    Digital shopping will play a huge role in the upcoming 2021 festive season. Download our new retail playbook to help you reach your customers. ... In the U.K. alone, Euromonitor predicts the share of e-commerce sales will grow to 29% in 2025, ... a Google research analyst overseeing Search trends across Europe, the Middle East, and Africa. ...

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